Apple Inc. (formerly "Apple Computer, Inc.) is a design-focused consumer electronics company that focuses on end-user experience.  In working towards "making products that we love," Apple has branched into a few industries, including computer hardware and software, personal electronics, entertainment, content distribution, mobile phones, and retail.  Apple's products are marked by attention to detail, innovative packaging, and unusually high customer satisfaction ratings.  The company's headquarters is in Cupertino, California.